Perth Metro SEO · A practical search strategy

Dave Hobbs, Founder of Perth Metro SEO

I’m Dave Hobbs, founder of Perth Metro SEO. Nearly 30 years in search has taught me to ask better questions before writing a bigger task list.

01

You work with the person making the decisions

I lead the strategy and consultancy directly. We talk about what you sell, which enquiries are worth having and what your website needs to support them. Your proposal identifies any developer or specialist work so responsibilities are clear from the start.

02

Experience helps when the answer is inconvenient

More content is not always the fix. A service page might be targeting the wrong intent. A redesign might have lost valuable URLs. A local business might be pursuing customers it cannot serve profitably. I would rather identify that early than send another invoice for the same activity.

03

A written scope and reporting you can use

We agree the page allowance, technical priorities, content requirements and review points. Monthly reporting connects completed work with available search, analytics and enquiry data. Rankings are useful evidence; they are part of the picture, alongside qualified enquiries and sales.

Straight answers

The questions
worth asking.

Who will I deal with?

You will deal directly with Dave Hobbs for strategy and consulting. The proposal identifies any additional implementation support.

Do you offer ranking guarantees?

No. The commitment is to an agreed scope, sound implementation and clear reporting. Search platforms control their results.

A clearer starting point

Know the scope.
Then make the decision.

Talk directly with Dave about your website, your goals and what needs attention. A manual review comes before the recommended scope.